Ultimate Blog List for Competitive Reseach

Competitive Research

In my last 4 years I have visited hundreds of companies. All companies I have visited collecting competitive intelligence and most of them were doing it manually. I talked with the people that collect this information and I realized that they don’t know how to collect data, analyze and make the difference.

So, I will collect articles about competitive intelligence in this blog post. I will write some notes but I strongly suggest to read all blogs carefully. These resource will give you detailed information about competitive intelligence.

How to Grow Your Business Using Competitive Intelligence

  • How your market operates
  • How other businesses in the same market compete
  • What can you learn from owners and employees
  • How trade and professional associations can help

Details – https://www.score.org/event/how-to-grow-your-business-using-competitive-intelligence

7 Steps to Set up a Successful Competitive Intelligence Process

  • Define goals
  • Create for each goal
  • Understand all competitors
  • Do the work
  • Present results
  • Measure adoption and results
  • Implement

Details – https://www.intricately.com/blog/set-up-a-successful-competitive-intelligence-process

Market Competition 101: The 3 types of competitors to keep an eye on

  • Direct competitors
  • Indirect competitors
  • Replacement competitors (substitude products)

Details – https://sherpablog.marketingsherpa.com/marketing/competition-types-to-watch/

How to Write a Competitive Analysis (with 3 free templates)

  • Free competitive analysis templates.

Details – https://sherpablog.marketingsherpa.com/research-and-measurement/competitive-analysis-tools/

How To Gather Competitive Intelligence: 5 Tactics to Research Your Marketplace

  • Win/loss analysis
  • Expert opinions
  • Use trade-shows
  • Build information database
  • Remain ethical

Details – https://www.marketingsherpa.com/content_by_legacy_id?legacy_id=31570

SCIP Code of Ethics for CI Professionals

  • Ethics of competitive intelligence professionals ( Must read )


How a Marketing Competitive Analysis Can Bring Value to Your Brand

  • Competitive benchmarking enables more productive conversations about marketing strategy within the C-suite.
  • Define KPIs
  • Define channels
  • Define competitors
  • Create analysis report

Details – https://www.skyword.com/contentstandard/creativity/how-a-marketing-competitive-analysis-can-bring-value-to-your-brand/

Photo by Goh Rhy Yan on Unsplash

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